George Jacob 

Chief Executive Officer

Trained at the Smithsonian, educated at the Birla Institute of Technology & Science, University of Toronto, Getty Leadership Institute at Claremont Graduate University and Yale School of Management, he is known internationally for spearheading stellar interpretive planning and design-build assignments and is one of the leading museum thinkers of our times. A Canadian Commonwealth Scholar, his $480 million + design-build portfolio of over 50 museums, nature and science center assignments can be seen in countries around the world. Founding Director of 4 museums in his career spanning three decades, he is credited with developing the first Masters Studio on Museum Design at the Faculty of Architecture at the University of Manitoba, the first Executive Program on Cultural Leadership and Diplomacy at the University of Texas and the fastest museum design-build project delivered. His 150+ opinion columns and editorials on interpretive planning, museum design, civic reach, sustainability, public art, exhibit design, master planning and advocacy, have appeared in many newspapers and publications. Author of 7 seminal books on the future of Museum Design and Practice, he currently serves on the Peer Review Council of the American Alliance for Museums, ICOM Canada, CASC, ICOM-ICTOP, among others. He was honored to be the Project Director for the production of the 1812 Star Spangled Banner permanent exhibit- Smithsonian’s most treasured national icon- re-dedicated to the nation by President George W. Bush in 2008. In July 2015, he won the Outstanding Achievement Award from the Canadian Museums Association and Outstanding Project Leadership Award from the Canadian Association of Science Centers, while Alberta Venture named him one of the 50 most influential persons. He is a Fellow of the Royal Canadian Geographic Society.


Bobbi Evans

Chief Financial Officer

In her role as Chief Financial Officer, Bobbi Evans has been instrumental in ensuring the financial health and stability of  She is a key player in the NGO’s business development, and handles all leasing and banking negotiations. Evans joined the organization in 2006 with over 30 years' experience in accounting and finance. Leveraging her expertise in major financial software, team leadership skills and business acumen, Evans directs all aspects of the finance department, including cash control, banking relationships, budgeting and accounting procedures. HR, IT and operations also fall under her purview. Her proven track record across a variety of environments includes nonprofit, for profit, partnerships and joint-ventures. Previously, she was a partner in a small corporation in the East Bay, where she served as both secretary and treasurer.


Brian Baird

Coast and Ocean Program Director

Brian Baird is the Director of the Coast and Ocean Program at The Bay Institute and Aquarium of the Bay. 
Brian started the Coast and Ocean Program at The Bay Institute in December 2013. The program provides the coast and ocean element of The Bay Institute's mission to protect, restore and inspire conservation of San Francisco Bay and its watershed, from the Sierra to the sea.  Mr. Baird has created a robust Film and Lecture series with over 50 programs so far featuring some of the leading ocean and coastal experts in the world.  In April 2016, he hosted the Action Summit, Golden State Waters: San Francisco Bay and the World Ocean, which set a strong action agenda to protect San Francisco Bay, the coast, and ocean.  He is the co-chair of the Golden Gate Marine Protected Area Collaborative, a member of the Marine Protected Area Federal Advisory Committee, and was recently elected to serve as Vice-President of the Coastal States Stewardship Foundation.  
Mr. Baird previously served as the Assistant Secretary for Ocean and Coastal Policy under California Governors Brown, Schwarzenegger, Davis, and Wilson. He represented California on the West Coast Governors' Alliance, advised the California Ocean Protection Council, and served as a Commissioner on both the California Coastal Commission and the Bay Conservation and Development Commission. He also created and was vice-chair of all four California and the World Ocean conferences (97, 02, 06 and 10). Nationally, Brian served as chair of the Coastal States Organization and was appointed by the White House Council on Environmental Quality as a state government advisor to the National Ocean Council.


Gary Bobker

Rivers and Delta Program Director

Gary Bobker directs The Bay Institute's Rivers and Delta Program, which works to enforce and strengthen baseline environmental protections for the estuary, provide guidance and oversight to long-term restoration plans and projects, and reform Central Valley water use and agricultural drainage management. Since he joined The Bay Institute in 1992, he has helped negotiate a number of landmark environmental agreements, from the Bay-Delta Accord to the San Joaquin River restoration settlement, and has led the environmental community’s efforts to secure new state and federal water quality standards for the estuary and to shape other regulatory and planning initiatives. He also serves as the Director of Conservation Policy and Government Affairs at Previously, he served as West Coast staff director for the National Toxics Campaign, as Northern California staff director for the California Natural Resources Federation, and as pollution prevention research analyst for the Citizen Action Coalition. Bobker also served for many years as chair of the CALFED Program Ecosystem Roundtable, as Program Coordinator for the Environmental Water Caucus, and as a member of the Board of Directors of the San Francisco Estuary Institute.

Jenifer Botch

Director of Development

Jenifer Botch is the Director of Development for She joined the organization in April 2015. With over 15 years of both corporate and nonprofit philanthropy experience, she is enthusiastic about all aspects of fundraising. jen is deeply engaged in capital campaign planning beginning her career at UC Berkeley on the law school’s campaign and the New Century campaign. She was then recruited to develop and lead the donor stewardship for KQED’s $70M Campaign, the campaign planning for California Academy of Sciences $470M Capital Campaign, and created a new division of Institutional Giving for the San Francisco Parks as the Director of Corporate and Foundation Development for the Parks Trust. Jen has helped many nonprofit organizations develop their Board and staff, and has assisted in creating development offices as a consultant for both local and national non-profits. She currently volunteers with several Bay Area nonprofits, including the American Heart Association. She graduated from UC Berkeley with a degree in English Literature, and continued education in Business Management and Fundraising Leadership.


Marc Holmes

Bay Restoration Program Director

Marc Holmes is a wetland regulation and restoration policy expert with 25 years of experience. He served as a United States delegate to the Ramsar Convention on Wetlands of International Importance and represented the U. S. Information Agency as part of a program to discuss wetland protection in Brazil. From 2003 until 2009, he was the California State Senate appointee to the CalFed Bay-Delta Authority, the agency charged with restoring the ecological vitality of the estuary ecosystem. Holmes has been with The Bay Institute since 1999.

Jacqueline Murray

Marketing and Communications Director

With over 20 years of experience in marketing and communications, Jacqueline Murray joined the team in January 2015 to usher the brand development and launch of as an umbrella brand, as well as direct the organization’s marketing for its six divisions. Her experience in marketing covers the gamut from PR and campaign creation, to brand development and sales. She has worked in a variety of industries both in the private and nonprofit sectors including media, biotech, and digital platforms. Additionally, she has launched campaigns for a wide range of clients including Dow Chemical, KitchenAid, Scharffen Berger Chocolate, Disney, and Bank of America. Murray earned an MBA from St. Mary’s and a BA in Communications from San Francisco State University. Her connection to the mission is a strong and personal one: growing up in Hawaii, she learned very early the direct link between water and life and the importance of preserving our waterways globally. 

Greg Reis

Rivers and Delta Scientist

Greg Reis is a scientist with The Bay Institute's Rivers and Delta Program. His work supports the program's efforts to protect and restore aquatic ecosystems from the Sierra to the sea. He manages hydrology data and models and develops graphics and text for comment letters and public communications. In addition to working 75% of his time with The Bay Institute, he continues to serve as Information and Restoration Specialist with the Mono Lake Committee, where he has coordinated watershed restoration and monitoring and conducted hydrology analyses since 1995. Reis holds a B.S. degree from Cal Poly San Luis Obispo in Forestry and Natural Resources with a concentration in Environmental Management.

Jonathan Rosenfield, Ph.D.

Conservation Biologist

Jon Rosenfield began collaborating with The Bay Institute in the early 1990s when he worked as a Research Associate for the (then) Sierra Club Legal Defense Fund (now Earthjustice Legal Defense Fund) on litigation to protect the San Francisco Estuary's delta smelt and Sacramento River winter-run Chinook salmon. Currently, Rosenfield represents The Bay Institute in various planning efforts to protect and restore the San Francisco Estuary and its watershed, including its numerous endangered species. He has degrees from Cornell University, the University of Michigan, and the University of New Mexico where he studied evolutionary ecology and its implications for conservation of rare fish species. Rosenfeld has served as the Director of Scientific Peer-review for the CALFED Ecosystem Restoration Program, California Coordinator for the Save our Wild Salmon coalition, and as Board President and Treasurer for the SalmonAID Foundation. 


Peter Vorster


Peter Vorster has 40 years of experience as a hydrogeographer, much of it focused on California's water resources and the landmark water conflicts in the Eastern Sierra (Mono Lake and the Owens Valley) and the San Francisco Bay-Delta watershed. He was a principal researcher on the California Water Atlas and a key player in the successful effort to restore Mono Lake and its streams. Vorster has been at The Bay Institute since 1996, where he heads up the San Joaquin River Restoration Initiative and is a principal for the Ecological Scorecard project. Currently he is a senior advisor to the California Water Foundation on their Sustainable Water Management Profile project.

Vorster is a 1991 Switzer Fellow and recipient of multiple Switzer Environmental Leadership Grants. He currently is on the steering committee of the California Water and Environmental Modeling Forum and on the board of directors of the California Urban Water Conservation Council.

Vorster’s expertise includes water management, water balance and system operations modeling, stream restoration, historical landscapes of California, and museum education. He is also a consultant to groups working on stream restoration and environmental flow management, primarily in the Eastern Sierra. He has an A.B. in geography and geology from UC Berkeley, an M.A, in geography from California State University East Bay, and completed Phd. coursework in environmental planning at UC Berkeley.